Instead of focussing on sport like the other telecoms companies in South Africa, from the start, Cell C has promoted South African culture, especially music. Their "Sound of the City" concert series basically features local music from bands based in the cities they tour. And at R50 for entry, they are great value for money.
From the outside, it seemed very disorganised and chaotic. But inside, it has to be the most organised concert I have ever been to. DJ Ready D was already spinning the decks as people filled up, and played during band set ups. Each band (there were 8) played for only 20 minutes or so, which was a bit sad, especially considering how well The Rudimentals and Springbok Nude Girls were received by the crowd.
And the Nudies, recently reformed, with their original line up, was simply heads and shoulders above the rest of the line up. They just had the extra something that others seemed to be lacking, not that Judith Spehuma and the Rudimentals didn't get the crowd going.
It was not a great end to the night unfortunately ... I had left the lights on before going in, and my battery had died. But thanks to Tim and a helpful car guard, I got it started, and is all working now! I need to remember to switch off lights next time though!