FastCompany has a brilliant article analysing the four tech giants (Apple, Facebook, Amazon and Google), and their turf war for supremacy - from social networks, to media to consumer products. It is strange to see an analysis of tech giants that excludes the traditional powers - Microsoft, IBM and Oracle - but then the traditional giants are more enterprise focused than mass market consumer focused; and the new powers have made money from the masses.
The article however does ignore non-American contenders. At this moment in time, that is correct - but I think the second tier of Foxconn, Samsung, Baidu, AliBaba, Softbank, HTC, etc. are going to provide significant challenge to these four, and will ultimately have a big say on the outcome in this "war". Be it Foxconn's mass production facilities, Samsung's silicon or the business platform provided by Ali Baba; there are many more companies that cannot be ignored.
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