Air New Zealand's new ad campaign has gone viral on YouTube, and is certainly a lot more interesting when compared to other viral videos. The ad features pilots, air hosts/hostesses and ground staff in nothing body paint, with a tag line that they have nothing to hide - especially in their pricing.
They have also redone their safety video (Bare Essentials of Safety) - and what struck me as a fairly frequent flier; is that is actually a lot more effective in conveying information - even if the staff were to be dressed normally. The information on different brace positions, how to correctly inflate a life jacket (and not just telling you to pull tags) or what the indication lights at the floor level actually look like, is a lot more effective than safety videos of any airline I have flown in the past two years.
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